Our story
How Mapinamo was born
Walking through the city, we often see places that look nice but are completely empty. The product is great; there is nothing wrong with it. It just doesn't fit the neighborhood. Imagine an expensive clothing boutique in a student district, or a kids' cafe in a nightlife zone.
Finding the right place without clear location criteria takes months of trips, property checks, and talks with landlords. Big companies that run hundreds of stores don't do this. They hire consultants to prioritize areas and narrow the search.
But consultants are expensive, and the planning takes months. So, this will never work for a person who wants to open their first store.
After solving dozens of cases for big companies, we realized that any site decision includes the same three components: data, a model, and business goals. So we asked ourselves: why don't we automate these steps and make them available for small businesses, too?
This is how Mapinamo was born.